Esmeralda Portillo

Category Archive: Marketing

  • Puppy Bowl Pink
    14th, January
    Dog Bowls, One Example of Effective Local Marketing

    It’s no secret that dog is man’s best friend, but nowhere is that more evident than on the streets of West Hollywood in Los Angeles. You’re guaranteed to see one dog every five minutes, accompanied by their loving owner. Thanks to their abundance, every few stores has a water bowl outside their entrance to quench…

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  • Internal Link
    09th, December
    The Horror of Improper Internal Linking

    The internet is a wondrous place! It’s full of facts and funny memes that quickly become a rabbit hole of information you never thought you’d care to know: Ladybugs are carnivorous poisonous bugs; you didn’t need to know that but now it’s in your memory bank! Because of this endless stream of data I often find myself…

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  • Twitter Oops
    13th, November
    Twitter: You’re Doing It Wrong

    Twitter is a fantastic tool to connect with audiences and build relationships, and despite the business itself having some missteps, it will continue to bring people together to discuss the latest season finale or political blunder. Celebrities, who have some of the most passionate audiences, thus have much to gain from joining this growing social…

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  • Cauton Spoiler Ahead
    30th, September
    TV + Social Media: You’re Doing It Wrong

    How often do you take a moment to stop and think how fascinating society is and how it’s evolved? There are some behaviors once the norm that are no longer so publicly accepted (e.g., smoking in bars)—in that same token, there are habits people have now that would be superfluous just a few years ago. One of the new…

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