Esmeralda Portillo
Category Archive: Marketing
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Pokemon Go: The Impact Around the World
It’s only been a few days since Pokémon Go launched in the U.S., Australia, and New Zealand, but there’s no denying its impact and popularity. Droves of people are making their way to local parks and churches to stare intensely at their phones while they catch fictional monsters from nearby PokeStops tagged with lures and battling for ownership of the…
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Weird Social Situations, Thanks to Twitter
Friendster, MySpace, Facebook, Twitter; it’s so weird that the impulse to share every thought that pops into our head is a concept we’ve only had for 12 years or so. MySpace and Facebook gave us the opportunity to share our cat photos with close friends, but Twitter came along and changed the game when it provided the option for anyone…
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Social Experiment: YouTube Comments
There’s a reason Twitter feeds like @AvoidComments exist. Comments can range from encouraging or crushing, and no where is that most true than on YouTube. YouTube comments bring in all walks of life, and those walks can be pretty nasty. But thanks to an unplanned social experiment, I learned there’s hope! I found out that if…
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How to Beat Other Businesses on YouTube
YouTube is a wonderful platform that offers anyone the opportunity to upload their videos online and attract some of the most dedicated audiences out there. It’s a field of endless opportunities, but one that unfortunately many businesses (big and small) fail to understand. Simply following the basics guarantees you’ll be ahead of 80% of the…
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Stop Writing “Opinion” in your Opinion Headlines
Lately I’ve been paying closer attention to the headlines I click on in my RSS feeds. Evaluating what drives a user to click on a particular subject based on the format and keywords is fascinating. I’ve really come to appreciate the simplicity of game industry headlines compared to those of general news outlets—mainstream media aims…
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Did the Integration of Google Plus Make YouTube Comments Worse?
On November 6th, 2013 YouTube announced that it had begun implementing their new comment system: all users were now required to integrate their YouTube accounts with Google+. Their reasoning for this drastic change was to diminish spam and help personalize the YouTube experience by showcasing comments from those you care about (friends in your circle)….
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New Year, New Inbox: Tips for Better Email Management
Email is a fundamental aspect of our jobs in today’s technologically driven age. So much so that we spend 28% of our workweek focused on reading and answering emails, which doesn’t sound like much until you realize that equals roughly 11 hours of a 40-hour workweek—and that doesn’t account for jobs that focus solely on…
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Dog Bowls, One Example of Effective Local Marketing
It’s no secret that dog is man’s best friend, but nowhere is that more evident than on the streets of West Hollywood in Los Angeles. You’re guaranteed to see one dog every five minutes, accompanied by their loving owner. Thanks to their abundance, every few stores has a water bowl outside their entrance to quench…
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