Esmeralda Portillo
Category Archive: Marketing
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The Horror of Improper Internal Linking
The internet is a wondrous place! It’s full of facts and funny memes that quickly become a rabbit hole of information you never thought you’d care to know: Ladybugs are carnivorous poisonous bugs; you didn’t need to know that but now it’s in your memory bank! Because of this endless stream of data I often find myself…
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Twitter: You’re Doing It Wrong
Twitter is a fantastic tool to connect with audiences and build relationships, and despite the business itself having some missteps, it will continue to bring people together to discuss the latest season finale or political blunder. Celebrities, who have some of the most passionate audiences, thus have much to gain from joining this growing social…
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TV + Social Media: You’re Doing It Wrong
How often do you take a moment to stop and think how fascinating society is and how it’s evolved? There are some behaviors once the norm that are no longer so publicly accepted (e.g., smoking in bars)—in that same token, there are habits people have now that would be superfluous just a few years ago. One of the new…
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