Esmeralda Portillo
Tag Archive: Best Practices
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How to Beat Other Businesses on YouTube
YouTube is a wonderful platform that offers anyone the opportunity to upload their videos online and attract some of the most dedicated audiences out there. It’s a field of endless opportunities, but one that unfortunately many businesses (big and small) fail to understand. Simply following the basics guarantees you’ll be ahead of 80% of the…
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New Year, New Inbox: Tips for Better Email Management
Email is a fundamental aspect of our jobs in today’s technologically driven age. So much so that we spend 28% of our workweek focused on reading and answering emails, which doesn’t sound like much until you realize that equals roughly 11 hours of a 40-hour workweek—and that doesn’t account for jobs that focus solely on…
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How to tackle your pile of shame
The dreaded pile of shame: a culmination of all the games you set aside when life got too busy. We all have one, and it’s a haunting reminder that greatness awaits if only we had more time to sit down and relax, controller in hand. But fret not, for there is a light at the…
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The Horror of Improper Internal Linking
The internet is a wondrous place! It’s full of facts and funny memes that quickly become a rabbit hole of information you never thought you’d care to know: Ladybugs are carnivorous poisonous bugs; you didn’t need to know that but now it’s in your memory bank! Because of this endless stream of data I often find myself…
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Twitter: You’re Doing It Wrong
Twitter is a fantastic tool to connect with audiences and build relationships, and despite the business itself having some missteps, it will continue to bring people together to discuss the latest season finale or political blunder. Celebrities, who have some of the most passionate audiences, thus have much to gain from joining this growing social…
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