Esmeralda Portillo

Category Archive: ~ Blog (Min.)

  • Gmail Google Plus
    23rd, February
    Anyone Can Email You through Google Plus (Here’s How to Turn It Off)

    As the back-and-forth with Google+ continues, the social platform recently introduced a new feature that not everyone was thrilled about. In January, on the heels of their YouTube and Google+ (controversial) integration, Google also announced that strangers now have the option to email you directly through your Google+ profile. In fact, these individuals don’t even need to be…

    Read More
  • YouTube Best Practices
    20th, February
    How to Beat Other Businesses on YouTube

    YouTube is a wonderful platform that offers anyone the opportunity to upload their videos online and attract some of the most dedicated audiences out there. It’s a field of endless opportunities, but one that unfortunately many businesses (big and small) fail to understand. Simply following the basics guarantees you’ll be ahead of 80% of the…

    Read More
  • Headline Attention
    17th, February
    Stop Writing “Opinion” in your Opinion Headlines

    Lately I’ve been paying closer attention to the headlines I click on in my RSS feeds. Evaluating what drives a user to click on a particular subject based on the format and keywords is fascinating. I’ve really come to appreciate the simplicity of game industry headlines compared to those of general news outlets—mainstream media aims…

    Read More
  • Body Image Mirror Selfs
    27th, January
    “You’re Too Skinny!” The Other Side of the Body Image Struggle

    Living in Los Angeles has been an interesting experience. Stationary traffic and smog aside, it’s hard not to miss the heavy focus the LA culture has on health: protein shakes, gluten-free menus, sushi, yoga, juice cleanses, etc. It’s a city with “body image” as its core, and it’s one that can be quite overwhelming for…

    Read More
  • Google Plus YouTube Comments
    20th, January
    Did the Integration of Google Plus Make YouTube Comments Worse?

    On November 6th, 2013 YouTube announced that it had begun implementing their new comment system: all users were now required to integrate their YouTube accounts with Google+. Their reasoning for this drastic change was to diminish spam and help personalize the YouTube experience by showcasing comments from those you care about (friends in your circle)….

    Read More
  • Overflowing Email
    17th, January
    New Year, New Inbox: Tips for Better Email Management

    Email is a fundamental aspect of our jobs in today’s technologically driven age. So much so that we spend 28% of our workweek focused on reading and answering emails, which doesn’t sound like much until you realize that equals roughly 11 hours of a 40-hour workweek—and that of course doesn’t account for jobs that focus…

    Read More
  • Puppy Bowl Pink
    14th, January
    Dog Bowls, One Example of Effective Local Marketing

    It’s no secret that dog is man’s best friend, but nowhere is that more evident than on the streets of West Hollywood in Los Angeles. You’re guaranteed to see one dog every five minutes, accompanied by their loving owner. Thanks to their abundance, every few stores has a water bowl outside their entrance to quench…

    Read More
  • Pile of Shame Video Games
    13th, December
    How to tackle your pile of shame

    The dreaded pile of shame: a culmination of all the games you set aside when life got too busy. We all have one, and it’s a haunting reminder that greatness awaits if only we had more time to sit down and relax, controller in hand. But fret not, for there is a light at the…

    Read More