About

Esmeralda Portillo


Esmeralda Portillo is a game journalist, personal branding consultant, and online personality.

She was introduced to the industry as a member of the Sarcastic Gamer staff as their Executive Editor and community manager. She was also a host and the audio editor of the Sarcastic Gamer PINK Show, one of the world’s first female radio podcast series to focus on video games. She went on to work for the company Machinima, namely as Inside Gaming’s Managing Editor. She also freelances for Complex, Polaris, and GameZone.

She’s reported on the Electronic Entertainment Expo, Comic Con and PAX, and assisted in coordinating events for the charity organization known as Extra Life.

Additionally, she helps personalities spruce up their branding presence, because somebody has to.

Specialties

What can I do for you?

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    Writing

    Composition and analysis on pop culture media such as video games, movies, and community involvement.

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    Editing

    Editing for publication, individual self-improvement, and market copyediting.

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    Management

    Contract project management to organize and stabilize work flow. Develop protocols for maximum productivity.

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    Consultation

    Best practices and tool resources for personal brand refinement.

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    Graphic Design

    Personalized design work for business cards, social media profiles, print work, etc.

Writing Portfolio

 

 

 

Machinima

 

 

Sarcastic Gamer

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Podcasts

ALL THESE PODCASTS CAN BE FOUND ON iTUNES!

Sarcastic Gamer Pink

Sarcastic Gamer Pink Logo


Sarcastic Gamer/Big Red Barrel

Big Red Barrel Logo


GamerTagRadio Logo

GamerTag Radio


The Show Radio


TheMarriedGamers Logo

The Married Gamers


Hip Hop Gamer Show: Backlash


Trophy Whores


Post Game Report


CGR Podcast


Front Towards Gamer


GeekTi.me


Machinima

Machinima.com Logo

Blog

  • The Walking Dead Seaon 2 Quotes
    04th, March
    I’ve Been Quoted for a Game!

    Below you’ll see a few outlets like IGN, GameInformer, and Machinima… that last one is me! I’m so happy that my first endorsement quote is for a video game like Telltale’s The Walking Dead! It feels a bit surreal. I’m also relieved it was used in the right context, given some of the horror stories I’ve…

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  • YouTube Comments Bad Time
    03rd, March
    Social Experiment: YouTube Comments

    There’s a reason Twitter feeds like @AvoidComments exist. Comments can range from encouraging or crushing, and no where is that most true than on YouTube. YouTube comments bring in all walks of life, and those walks can be pretty nasty. But thanks to an unplanned social experiment, I learned there’s hope! I found out that if…

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  • Gmail Google Plus
    23rd, February
    Anyone Can Email You through Google Plus (Here’s How to Turn It Off)

    As the back-and-forth with Google+ continues, the social platform recently introduced a new feature that not everyone was thrilled about. In January, on the heels of their YouTube and Google+ (controversial) integration, Google also announced that strangers now have the option to email you directly through your Google+ profile. In fact, these individuals don’t even need to be…

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  • YouTube Best Practices
    20th, February
    How to Beat Other Businesses on YouTube

    YouTube is a wonderful platform that offers anyone the opportunity to upload their videos online and attract some of the most dedicated audiences out there. It’s a field of endless opportunities, but one that unfortunately many businesses (big and small) fail to understand. Simply following the basics guarantees you’ll be ahead of 80% of the…

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  • Headline Attention
    17th, February
    Stop Writing “Opinion” in your Opinion Headlines

    Lately I’ve been paying closer attention to the headlines I click on in my RSS feeds. Evaluating what drives a user to click on a particular subject based on the format and keywords is fascinating. I’ve really come to appreciate the simplicity of game industry headlines compared to those of general news outlets—mainstream media aims…

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  • Body Image Mirror Selfs
    27th, January
    “You’re Too Skinny!” The Other Side of the Body Image Struggle

    Living in Los Angeles has been an interesting experience. Stationary traffic and smog aside, it’s hard not to miss the heavy focus the LA culture has on health: protein shakes, gluten-free menus, sushi, yoga, juice cleanses, etc. It’s a city with “body image” as its core, and it’s one that can be quite overwhelming for…

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  • Google Plus YouTube Comments
    20th, January
    Did the Integration of Google Plus Make YouTube Comments Worse?

    On November 6th, 2013 YouTube announced that it had begun implementing their new comment system: all users were now required to integrate their YouTube accounts with Google+. Their reasoning for this drastic change was to diminish spam and help personalize the YouTube experience by showcasing comments from those you care about (friends in your circle)….

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  • Overflowing Email
    17th, January
    New Year, New Inbox: Tips for Better Email Management

    Email is a fundamental aspect of our jobs in today’s technologically driven age. So much so that we spend 28% of our workweek focused on reading and answering emails, which doesn’t sound like much until you realize that equals roughly 11 hours of a 40-hour workweek—and that of course doesn’t account for jobs that focus…

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Contact Me